What is Bhutan known for?

Bhutan is known for its happiness. Bhutan is the only country in the world whereby its well being is measured by Gross National Happiness. 

“Yet we must always remember that as our country, in these changing times finds immense new challenges and opportunities, whatever work we do, whatever goals we have – and no matter how these may change in this changing world – ultimately without peace, security and happiness we have nothing. That is the essence of the philosophy of Gross National Happiness. Our most important goal is the peace and happiness of our people and the security and sovereignty of the nation.” - His Majesty King Khesar, The 5th Druk Gyalpo of Bhutan.

The four main pillars of Gross National Happiness are Equitable and equal social-economic development, Preservation and promotion of cultural and spiritual heritage, Conservation of environment and Good governance which are interwoven, complementary and consistent. These four pillars embody local values and spiritual traditions.

Gross National Happiness has lead to the economic development of Bhutan, but not at the expense of its people. Bhutan believes that happiness take precedence over economic prosperity in its development process. It has also driven the government towards self reliance to reduce the gap between the rich and the poor.