"Disney" - Spotted!

One of the “Disney” spotted in the modern society of Bhutan is the traditional buildings of Bhutan. In the mid-town of Thimpu, there has been a beginning of a trend in the downtown market area, that concrete columns are painted over in traditional imagery to imitate old timber architecture. Bhutan is losing its architectural aesthetics. The main concern is that the traditional buildings are being 'replicated', somewhat of a lip service to the original architecture. Although the new buildings appear to be traditional, they just replicas, resulting in "Disneyization".

Another “Disney” spotted in the modern society of Bhutan is the postage stamps of Bhutan, depicting Walt Disney Company-related themes. The Disney-themed stamps are largely unrelated to Bhutan as a whole. This is also a dimension of Disneyization in terms of merchandising. The sale of Disney-themed stamps is in the form of copyright images.